In a market where smartphone usage continues to head skyward, FreeCharge’s platform for recharging mobile phones and data cards has gained strong traction. Described as a “uniquely Indian” model by Tech In Asia, FreeCharge rewards users with value from more than 300 premium brands including McDonalds and Lavazza.

Acquired by Snapdeal for $450M in April 2015, FreeCharge is now being positioned to take on Paytm dominant presence in the Indian consumer Internet market.

Following the news of the acquisition, the startup’s founder and CEO Kunal Shahof told the media that FreeCharge has never been scared by “audacious goals” while explaining that he wants to add utilities to the platform so that customers can benefit from a “complete set of services.” Such boldness is characteristic of the startup ethos, so if it pays off, FreeCharge’s success will surely be something to behold.