Chinu Kala was 15 years old when she fled her home in Mumbai due to issues in the family. The young girl was then staring at a bleak and uncertain future. Despite the Indian jewellery market being vast, Chinu felt that there were no unique designs to meet the demands of the consumers.  When she was older and after trying her luck at beauty pageants and corporate merchandising, she founded Rubans Accessories in 2014, combining her love for fashion with her experience with corporate merchandising. 

                                                  

When she was older and after trying her luck at beauty pageants and corporate merchandising, she founded Rubans Accessories in 2014, combining her love for fashion with her experience with corporate merchandising. 

Rubans Accessories was started with a bootstrapped capital of Rs 3 lakh in a 70sqft kiosk in Phoenix Mall, Bengaluru. In a span of five years, she grew the business into a Rs 7.5 crore brand. The brand has its manufacturing unit in Mumbai and deals in costume and silver jewellery with SKUs ranging from bracelets, earrings, necklace, matha patti, maang tikka, rings, and more.

Despite the Indian jewellery market being vast, Chinu felt that there were no unique designs to meet the demands of the consumers. Hence, she decided to close Fonte Corporate Solutions and founded Rubans Accessories in 2014 combining her love for fashion and experience of corporate merchandising. Rubans Accessories was started with a bootstrapped capital of Rs 3 lakh in a 70 sqft Kiosk in Phoenix Mall, Bengaluru. In 2019, within a span of five years, the company has recorded a turnover of Rs 7.5 crore.