Bisleri, the well-known packaged drinking bottle company, is looking to triple its revenue from the current Rs 1,500 crore to Rs 5,000 crore by 2022, said Anjana Ghosh, Director, Bisleri International.

Bisleri produces approximately 15 crore bottles a month.

Launched in 2019, under the carbonated segment, Bisleri POP was available in four variants.
                                    

Bisleri is mulling reformulating the Bisleri POP and bring it back under the same brand. The company is planning to launch two new products — Pineapple Juice and Lemon Juice with a twist of fizz.

Bisleri plans to invest over Rs 80 crore in marketing and advertising campaigns for its latest entrant in the carbonated category, Bisleri Fonzo.

Bisleri POP was something we had launched a year and a half back. It was more into flavors. But with Fonzo, we have changed that line of production and come up with actual fruit juice. So, Fonzo is actual fruit juice and fizz. It is a new combination. End of the year, we will be adding two more products. Bisleri POP (carbonated offering) would be shifting to Pineapple Juice, Lemon Juice, and Fizz. This will be a different category. This is a natural sweetener which is fruit juice. It is doing really very well. It’s been just three months since the launch. No other product is available in this category, so we see a lot of demand.

Currently, we are on Rs 1,500 crore in revenue. We have set our vision 2022 to be Rs 5,000 crore. That will have our CFD (computational fluid dynamics) and we may add on a few more categories into the portfolio of Bisleri.

The non-peer-reviewed study released by Orb Media is not based on sound science, and there is no scientific consensus on testing methodology or the potential health impacts of microplastics particles. Therefore, this study's findings do nothing more than unnecessarily scare consumers.

Every Bisleri product is made as per guidelines set by the Bureau of Indian Standards (BIS) and WHO (World Health Organisation).

Since the launch of this unique drink in the prime summer season, the initial response of consumers has been very positive and motivating for us.

Our consumers pan-India have not only accepted but also liked and demanded Fonzo from retailers and on e-commerce.

Consumers have been on the lookout for a new product and Fonzo gives them the new taste altogether. It is important that even when the summer season is over, we continue producing Fonzo to get our consumers habituated to the new taste.