Linen Club from the house of Jaya Shree Textiles is eyeing to double its business to Rs. 1,500 crore and add 200 stores in its retail network by 2024, said a company official.

The Aditya Birla Group is focusing at expanding in Tier-2 and Tier-3 markets along with its cluster-based approach where people are spending more on tailored clothes.


Apart from expansion in the domestic market, Linen Club, which has few stores in the Middle East, is also exploring opportunities to open stores in southeast Asian countries.

“We want to double our business and be around Rs. 1,500 crore by 2024 along with a network of 400 brand outlets,” said Satyaki Ghosh, Aditya Birla Group CEO – Domestic Textiles & Thai Acrylic Fibre.

Besides, the brand’s fabric distribution to multi-brand outlets would also be doubled to around 11,000 outlets from the current 6,500 units, he confirmed.

Linen Club’s present revenue base is around Rs. 700 crore to Rs. 800 crore.

“We would introduce lots of new products. We also sell to lots of brands that use our fabric. That business would also grow,” Satyaki added.

Talking about the overseas expansion, Jasvinder Kataria, Senior VP – Linen Business, Jayashree Textiles, said that the company has long-term plans to introduce Linen Club in the western markets. “As of now, it’s not there but in the long-term we have. We want to open design hubs in US and Europe. We are already supplying to lots of brands and our first endeavour is to go there and understand it (market),” said Jasvinder.