From perfume to suits and little black dresses, Coco Chanel, known as Gabrielle “Coco” Chanel is an iconic designer. In 1910, Ms. Chanel opened up her first store on Paris’s Rue Cambon. She started making clothes and one special piece inspired her for her brand. People kept asking where she got it and she offered to make more. The special piece was a dress she made out of an old jersey. Coco said, “My fortune is built on that old jersey that I’d put on because it was cold in Deauville.” 




Coco Chanel’s father put her in an orphanage when her mom passed. There she was taught how to sew. She stayed there for a while and started her business. She came out with her well-known perfume called Chanel №5. From there, her business skyrocketed. To perfume, suits, dresses, skirts, etc. Coco Chanel’s business turned into what is known as today. One unfortunate event turned her business the other way. It was the economic depression of the 1930s. She closed all her shops. At age 70 she made a comeback. Even better than when she started. Everyone around the world was impressed. 



In the book Outliers: The Story of Success by Malcolm Gladwell, he writes, “Success is not a random act. It arises out of a predictable and powerful set of circumstances and opportunities.” Chanel used Malcolm Gladwell’s ideas on special opportunities, 10,000 hours, right time right place to reach her level of success.


Coco Chanel not only used special opportunities to achieve her goals, but she also worked very hard and got in her 10,000 hours when she was very young. Chanel’s first customers were princesses and duchesses. She dresses them in simple, elegant clothing which was the style Coco Chanel wanted to make her brand. Her clothes are the most copied styles of all time. Ms. Chanel learned how to sew from the nuns who took care of her at age 17. She started very young and got a job from a seamstress. Chanel met so many famous people to help her get her 10,000 hours.

Coco Chanel used right time, right place by creating styles that no one has ever seen before and opened a new door in the fashion industry. Her styles have continued throughout the years and even used a lot in modern times. Where she was located also had to do with the idea of right time right place. She moved to Paris when she opened up her first location. Paris was a big place for fashion at the time and still is.

Coco Chanel is a very famous designer whose fashion and stories inspire young designers and entrepreneurs today. Even if fashion is not something you are interested in. The entrepreneurship aspect of her story can inspire many people.