The story of iconic bhujia maker Haldiram, who has grown from a small namkeen shop in Bikaner(Rajasthan, India) into a multi-billion dollar company is quite inspirational.

As Haldiram is valued today more than 3 Billion Dollars(~21000 crores) but one interesting fact to note that among all the founding generation of haldiram no one is educated more than class 8th. So, it’s very important for all Entrepreneurs and Business-minded people to know and learn from the motivational story of Haldiram.

From the year 1985 onwards, Haldirams grandson Shiv Kishan Agarwal who was the past CMD of the company started working on the expansion of the company and improved the shelf life and packaging of products to international levels.

Currently, Haldiram expanded his portfolio to over 70 different namkeens and snacks, Sweets, refreshment drinks, frozen foods, and quick-service restaurants. The company has manufacturing plants in Nagpur, New Delhi, Kolkata, Bikaner. Also, Haldiram has its own retail chain stores and a range of restaurants in Nagpur and Delhi.

In contemporary times, Haldiram’s products are exported to several countries worldwide, including Sri Lanka, United Kingdom, United States, Canada, United Arab Emirates, Australia, New Zealand, Japan, Thailand, and others.

Foreign food businesses, however big they are in the international market, they have to go desi to succeed in the Indian market. Whether it’s the case of McDonald’s where they introduced veg. burgers like McAloo Tikki burger and Mac Maharaja etc.or opening of Subway Jain counter at its first all-veg outlet in Ahmedabad.

Recently, Haldiram’s also entered into an exclusive master franchisee partnership with French bakery cafe Brioche Dorée, the world’s second-largest bakery chain. For the first time, the Brioche Dorée cafes will serve only vegetarian food.

From the initial days, onwards Haldiram never invested much in Marketing and advertising to expand his brand they gained their business majorly through word of mouth. But now due to the intense competition, they realized the importance of marketing and advertisement and started gaining attention from them.
One of the major recent campaigns is with  Haldirams tied up with a Bollywood movie “Prem Ratan Dhan Payo” and launched a contest for promotions through which they distributed 1.5 crore packets of snacks.