"An ally to the classic Indian woman, Lakmé inspires her to express the unique beauty and sensuality within… enabling her to realize the potency of her beauty"

Lakmé is an Indian cosmetic brand which is owned by Hindustan Unilever. It ranks umber 1 among the cosmetics brands in India. Named after the French opera Lakmé, which itself is the French form of Lakshmi (the goddess of wealth) who is renowned for her beauty.



FROM THE VERY BEGINNING:



Though India won its freedom in 1947 it’s economy remained unstable for many years. The upper-class Indian women were spending valuable foreign exchange on cosmetics whereas for the middle-class, they had no access to quality makeup due to the unavailability of the cosmetic market in then-rural India. Middle class and lower class women used home-made beauty enhancing products such as surma, multanimitti.

Lakmé was the first Indian cosmetic brand which introduced makeup to Indian women and it takes pride in being an expert on Indian beauty for over 50 years.
In a country ruled by Britisher’s for over 100 years, their sophisticated culture imbibed in the very core of India; a brand named Lakshmi lipstick or Lakshmi Kajal would not have worked for Indian ladies who were used to buying foreign cosmetic. 

Hence the biggest difficulty was to come up with a brand that would be accepted by women through out India. So J.R.D Tata, founder of Lakme, on request of the then PM Jawaharlal Nehru came up with the brand identity that appealed to all classes of women. So the name of Lakmé was settled.
In 1952, after series of extensive market research by experts from every field to determine need of Indian skin & color, Lakme started as 100% subsidiary of Tata Oil Mills.
The significant improvement in Lakmé’s retail sector came with the entry of Simone Tata, the French wife of Naval H Tata who joined Lakmé as managing director in 1961 and rose to become its chairman in 1982. Being a French women with eccentric taste she understood the core formula of the brand and the result of her hardwork made Lakmé the household name it became.
In 1996 Lakmé was sold to Hindustan Unilever for 200 crore . The Tata industry believed that the dedicated FMCG company could do better justice to the brand owing to it’s rapid growth in the retail sector.

As of today Lakmé provides wide range of products, ideal for a variety of Indian skin tones, provides a comprehensive beauty experience. 

One of the most trusted cosmetic brand in India , Lakmé Combines international cosmetic technology with an in-depth understanding of the Indian woman’s needs.
The manifestation of the Lakme Fashion Week, the largest fashion event of its kind in the country, clearly depicts Its bond with beauty and fashion.