Cafe Coffee Day is not just an ordinary coffee shop for the people of India now. It is more of a trend of people which they tenderly make. A tranquil atmosphere combined with decent amenity, it is one of the most favourite hangout places for teenagers. The first Cafe Coffee Day outlet was set up on July 11, 1996, at Bangalore, Karnataka with the tagline ‘A lot can happen over a cup of coffee’. It quickly expanded through many cities in India joining new stores with more than 2000 cafes open across the nation by 2016.


VG Siddhartha comes from a family that has a 135-year story of growing coffee. Despite this, he was a reluctant participant in this industry and wanted to work as an investment banker in Mumbai after completing his Master’s degree in Economics from Mangalore University. Before starting CCD chain; In 1984, VG Siddhartha launched his own investment and venture capital firm – Sivan Securities, in Bangalore – and began investing the profits from his start-up in purchasing coffee farms in Karnataka’s Chikmagalur region.

Back to 1996, when Cafe Coffee Day’s story began and headed to such a remarkable, surprising growth.

V.G. Siddhartha, the founder of Cafe Coffee Day, is a genius; he linked technology and coffee to start. Cafe Coffee Day, the first cafe at Bangalore in 1996.

Siddartha was an analyst with JM Financial and Investment Consultancy and had a curiosity in technology. He also had inherited Coffee farms spread across a massive expanse of 10,000 acres


He returned to Bangalore to look after family business. He was not satisfied by the scope of their objective. He desired to make it really extensive; he sought to reach out people and make drinking coffee a vital experience in common people’s lives.

He inspired by the founders of “leading coffee brand in Germany – Tchibo.” This inspiration gave Siddhartha an image of a different world overall & opened his eyes. It also gave him a great concept, with that idea; cup by cup he made his Billion dollar field.

Tie-ups & Partnerships

Café Coffee Day also ties up a lot of the famous brands. Examples: Levis, Scooty, Liril, and with Airtel Friends etc.

Sales Progression and offers

Cafe Coffee Day offers special ‘Café Citizen Card’ for gratifying Café Coffee Day’s customers. It is a loyalty program to grow the number of new consumers and keep the existing ones as well.



CCD launched its app last year to track consumer behaviour, personalise offers & promotions and allows cashless transactions through built-in wallets and build loyalty.

The coffee market in India has been rising due to the need for “Ready to Drink” coffee and has fitted a part of a being’s daily life drinking partner.

Cafe Coffee Day (CCD) is possibly the market leader regarding retail footprint with more than 2,000+ cafes in 220+ cities across India, with various formats and 600+ kiosks called Value Express. The data is a rough figure; to be exact: As of March 2015, the CCD group run 1530 outlets across 29 states of India.

Cafe Coffee Day also has an international appearance in Karachi, Vienna, Dubai, Austria, Czech Republic and Prague. The business turned over revenue worth $210 million approx., employees 40,000+ and Siddartha has a net worth of $1.3 billion.

And today, CCD sells 6,500-7,000 tons of branded coffee, exports approx. 28,000 tons of coffee and sells another 2,000 tons locally each year and his Cafe attract at least 40,000-50,000 visitors per week.