Applebee's is an American company that develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain. The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, chicken, pasta, burgers, and "riblets" (which is considered Applebee's signature dish). All Applebee's restaurants feature a bar area and serve alcoholic beverages (except where prohibited by law).





As part of the company's marketing campaign and slogan, Wanda Sykes was hired to voice the chain's new mascot, the Applebee's Apple.[ The character appears in commercials touting Applebee's various specials and stating the new slogan "Together is good" or saying "Get it together, baby!" as the slogan appears at the bottom right of the screen. A new campaign started on February 25, 2008, without Sykes' character (the spokesapple), with the slogan "It's a whole new neighborhood." The commercials used both the original and new logos In 2009 Applebee's changed its slogan again to "There's no place like the neighborhood."

From 2012 to 2016 Applebee's aired an advertising campaign focusing on fresh ingredients and new dishes, narrated by Jason Sudeikis, featuring the slogan "See you tomorrow."

In late September 2017 Applebee's brought back its most famous slogan from the early-to-mid 2000s, "Eatin' Good in the Neighborhood." They also engaged in an alcohol-based advertising campaign to attract new customers by having a "drink of the month" at a reduced price







This statistic shows the sales of Applebee's franchise restaurants in the United States from 2009 to 2019. Casual dining restaurant chain Applebee's generated sales of approximately 3.95 billion U.S. dollars from its franchise restaurants in the U.S. in 2019.