Benetton Group S.r.l. (Italian pronunciation) is a global fashion brand based in Ponzano Veneto, Italy founded in 1965. Benetton Group has a network of about 5,000 stores worldwide.It is a wholly owned subsidiary of the Benetton family's holding company called Edizione.


                             



Clothing manufacture is moving overseas

Italy stands out for its fashion manufacturing industry, famous all over the world due to high quality and elegant design. However, due to the financial crisis that started in 2008 and a steady process of delocalization to countries where production costs are cheaper, the sector has been losing its edge in Italy. The turnover of the wearing apparel manufacturing industry decreased steadily from 2011 to 2017, and, together with that, also the number of individuals employed in the sector.





                                  





Leaders in clothing manufacturing

Founded in 1965 in Treviso, Benetton Group is one of the best-known fashion companies in the world and is present in the most important markets. With sales revenues amounting to approximately 1.3 billion Euros, Benetton ranked among the leading Italian brands both in the women’s outerwear and in the men’s outerwear segment, com


peting with luxury brands such as Salvatore Ferragamo, Dolce & Gabbana and Valentino, to name a few


In 2018, the Italian fashion company Benetton Group reported a turnover of almost one billion Euros. Despite the impressive figure, the turnover of 2018 represented a decrease for Benetton compared to the previous years. Indeed, in 2011, the first year considered in this graph, the turnover of the company amounted to approximately 1.6 billion Euros. Despite reporting a decreasing turnover over the years considered, the company increased its workforce almost threefold, growing from 1.3 thousand employees in 2011 to over 3.5 thousand in 2017.