Reebok International Ltd. Is a global manufacturer of mainly sports apparels and footwear and is best-known as the worldwide producer and distributor of sports and fitness items including workout clothes and accessories, shoes as well as training equipment.


Operations


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Reebok is a worldwide producer and distributor of exclusive sportswear, accessories and shoes along with training equipments as well. Reebok is headquartered at Canton, Massachusetts with regional offices in Amsterdam, Montreal, Hong Kong and Mexico City.


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Apart from this the Reebok’s parent company, Adidas has headquarters in Germany. There are other Reebok offices in locations such as Quebec, Stockholm, Sweden, Amsterdam, Panama City, Shanghai, Singapore and Toronto among others.

Trajectory


In 1895, Joseph William Foster, a local shoemaker incented the first ‘spiked running shoe’ which quickly gained popularity with the athletes in the region and started the J W Foster & Sons Company. The company initially began distributing sports shoes across UK.

In 1979, American businessman Paul Fireman noticed the popularity of Reebok at the Chicago International Sneaker Trade Show and obtained the rights to distribute Reebok brand in the US and named the division as Reebok USA Ltd. In 1984, the women-centric Reebok Lifestyle accounted for more than half or Reebok sales.


Unique Features

Reebok is the manufacturer and distributor of some of the world’s most innovative and ground-breaking sports shoes today. It is heavily involved in the designing, manufacturing, distribution and sale of sport and fitness apparel, shoes and accessories. The brand also contributes with other brands to make fitness types of equipment.

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Reebok is by far the most popular and exclusive sportswear and shoes maker in the world. It has invented truly unique products and incorporated several ground-breaking technologies in shoe-making

Reebok is the sole right-owner for manufacturing NFL authentic and replica uniforms and jerseys, clothing and caps as well as on-field footwear. It is also responsible for the Canada Football League (CFL) on-field jerseys and footwear as well as for the Major League Baseball (MLB).