Founded just after World War II in California, today Baskin-Robbins has close to 7000 stores worldwide with more than 3000 of them inside the United States. When in 1945, brothers-in-law, Burt Baskin and Irvine Robbins had just opened their ice cream parlors in Glendale and Pasadena, California they never suspected how far would their ideas bring them.


"I just had the crazy idea that somebody ought to open a store that sold . . . nothing but ice cream, and could do it in an outstanding way." – said Irv Robbins in a 2008 interview shortly before his death at age 90.


While Irv spent most of his lifetime dedicated to creating hundreds of new Ice-cream flavors, he never abandoned his outstanding way of doing things. Indeed, many of his frozen sweet creations became major pop-culture icons in the sixties and the seventies throughout the U.S. But this was not the only reason Baskin-Robins became an internationally recognized brand operating and franchising stores in more than 50 countries. Innovation, continuous research and dedication to traditional corporate values are some of the reasons loyal clients and franchisees worldwide choose the Baskin-Robins way.

Born on December 6, 1917 in Winnipeg, Canada to parents Aaron and Goldie Robbins, Irvine Robbins moved with his family to Tacoma, Washington, where they opened an ice-cream store in which he worked and dedicated himself since a very young age. After completing High School, he began his studies at the University of Washington where he earned his B.A. degree in Political Science. Shortly after, he entered the Army, where he served until the end of the Second World War. Upon his return, Robbins opened his first store alone, following an advice of his father, although his sister’s husband Burt had the same concept in mind.


But having grown up in the family business, combined with his gregarious character soon enabled him to see the opportunities of making a good ice-cream and thinking differently. This led to the innovation of the 31 ice-cream flavors launched three years later, which gained him international fame.

While research and lab experimentation were always in the focus of making the perfect ice-cream, Robbins‘ sense of marketing was what created most of the public buzz around the brand. When the Beatles came to L.A. in the sixties, the Beatle Nut flavor was launched almost instantaneously. In the week after Neil Armstrong´s landing on Moon, the Cheesecake flavor was premiered in all of Baskin-Robbins locations. Robbins even changed his car´s license plate to 31 BR, which made even more people come up to pitch new flavor ideas to him. Unfortunately his partner, Burt Baskin couldn't witness the international growth of the brand, after suffering a heart attack at age 54.

But success followed the chain all the way through and Robbins continued improving the brand, starting to sell franchises to store managers even before he finally sold the business and retired.

“You look at any giant corporation, and I mean the biggies, and they all started with a guy with an idea doing it well” Robbins said in an earlier interview on the secret of making a successful business big. A frequently invited lecturer on entrepreneurship at the University of Southern California and at UCLA, Robbins remained an important public figure and business mentor long after his retirement.

Even after retiring, Robbins never stopped experimenting with ice-cream, creating more new flavors and even naming his new boat The 32 flavor.