Dabur - a 136 years old company that built block to block to emerge as an FMCG leader in India. This is one business success story that has been an inspiration for many aspiring entrepreneurs.

It is a story of how one doctor’s unwavering dedication to treating his patients with ayurvedic medicines and his patients’ strong faith towards him gave rise to a brand that was set to rule the roost and create benchmarks in the market for years to come.


                            



Founded in 1884 by Dr. S.K.Burman in the pre-independence British capital of India – Calcutta, Dabur started as a small clinic in one of the by-lanes of the city.
How did Dabur get its name?

The name was coined by taking ‘Da’ from Daktaar (Bengali pronunciation for Doctor) and ‘Bur’ from his last name Burman.

Given the effectiveness of ayurvedic formulations to treat the then life-threatening diseases like malaria and cholera, Dr. Burman decided to start a mass production facility of his medicines.

Going forward, his son C.L. Burman started the first Research and Development center for ayurvedic medicine in India. In 1996, Dabur became a public limited company. Gradually, Dabur went on to become one of the most inspirational business success stories in India.



Product Portfolio

The diverse product offering of the company includes 250 ayurvedic products in the Hair Care, Oral Care, Health Care, Skin Care, Home Care, and Food segment. The company operates through three specific units namely – Customer Care Division, International Business Division, and Consumer Health Division. It has 20 manufacturing units spread all over the world.

Some of the Dabur offerings that have immense brand recall include Hajmola, Dabur Amla Hair Oil, Vatika, Dabur Honey, Chyawanprash, and Real Fruit Juice. Three of its brands, namely – Lal Tail in the Babycare segment, Pudinhara in the digestive segment, and Honeytus in the medicine segment have a robust brand recall among customers.
Retail Presence

Dabur has presence over 40,000 villages in India and further aims to enhance its reach to 60,000 villages in the future. The company garners 45% of its business from the rural segment, while 55% of its revenue is attributed to the urban market. Besides the robust distribution network in retail stores, the company is also experiencing a whopping 150% growth in its e-commerce segment.

Dabur ayurvedic products are available across 6.7 million retail outlets in India and over 100 countries all over the world. The overseas revenue contributes to 27% of the company’s total turnover of Rs.8,500 crore.

Competitive Edge of Dabur
The success story of a business like Dabur is unique because it is the best example of taking strategic decisions at the right time. Started as a traditional family-run business that sold ayurvedic medicines, the management of the company was flexible and adaptable to the evolving market scenario. In the year 1998, the Burman family handed the company over to the professionals. Thereafter, strategic joint ventures and innovation and improvisation in product portfolio have kept the brand growing from brick to brick.

Dealing in natural products has also proved to be the key to business success of the company as the traction towards natural products is always higher than conventional products. And this has only increased over the past decade. As per the company spokesperson, the natural segment is growing at 35% which is two times as much as the conventional segment. And Dabur is the main player in this segment.