Lakme was probably India's first beauty brand. Ahead of its times, Lakme tapped into what grew to be amongst the leading, high consumer interest segments in the Indian Industry - skincare and cosmetic products. Lakme has since then grown to be the market leader in the cosmetics industry in India.

                      
 

Problem Statement
Lakme wanted a faster and deeper PAN India roll out and Franchising was chosen as an independent growth strategy by the company. The broader work category involved a Project Development plan, as well as Marketing & recruitment of franchisees in a PAN India, roll out plan.

Proposed Solution
Francorp has consulted Lakme in all stages of Franchise Development – starting from business model development to the execution with special emphasis on the following aspects:

  • Concept verification & proof of concept
  • Benchmarking analysis
  • Recommendation for the business model

Impact Of The Engagement
Extension of Lakme from a product brand into a service brand and creating a business format for the service offering - thus making it more relevant to the consumer.